Floor Plans
Why do I need a floor Plan?
-A floor plan can save a lot of driving and looking.
-Floor plans qualify a buyer before even seeing the home.
-They may not tell the whole story, but there’s a lot that can be determined just from the floor plan.
-Floor plans would encourage potential buyers that know what they are looking for. It will also help buyers that basically walk in the door and walk right back out because the layout is not right for them.
-If you showed 10-15 homes in a weekend, which will be remembered? The homes you are holding paperwork on.
Some may feel floor plans as not “necessary”. Technically, they are right. Floor plans aren’t “necessary”. But, then neither are real estate photos – and you won’t see many listings without those!
Buyers love floor plans. Floor plans help sell properties. And they make your listings stand out from your competitors’ property listings.
Piecing Things Together
When it comes to viewing real estate photos online, it can be difficult for buyers to see how the images fit together to represent the whole house. This is especially the case when the property is empty. With a floor plan, buyers can piece together the photos and property in their mind. The floor plan helps buyers to see where rooms are located in context to one another, and how the property “flows”. It also gives the buyer an idea of important details, such as the number of windows in each room, the way in which the space is oriented, and how much storage space is available.
This is an important advantage, because buyers are more likely to choose to view a property that already “makes sense” to them thanks to the connection between the photos and the floor plan.
If you’re marketing to out-of-town buyers, floor plans are an invaluable tool for communicating how the property “comes together”, helping to make these buyers more comfortable with buying a property they haven’t viewed.
Being Memorable
Have you ever followed up a prospective buyer from an open home and asked them what they thought of your property, only to have them ask “which one was it again?” Most buyers view multiple properties in a day, which is enough to make anyone’s head spin! The challenge for a real estate agent, then, is to make your property more memorable.
By incorporating a floor plan into the online listing and brochure you give to buyers at an open house helps to make the property you’re marketing more memorable. Equipped with a floor plan, prospective buyers can more easily remember the home’s layout and the home itself. Adding floor plans to your open house property brochures also helps you to stand out from the crowd, as you establish your listing as the most professional one the buyer came in contact with that day. It’s the little details that help to sell a home, and floor plans are one of the most powerful “little details” you can use.
Putting Buyers “in” the Home
Perhaps the greatest advantage to using floor plans – and one that cannot be underestimated – is that they allow buyers to draw and visualize their furniture in the home. As a real estate agent, your job is to find buyers the home of their dreams. If buyers can “see” themselves in the home, their chances of falling in love with it are much greater. With a floor plan, a buyer can lay out each room with their own furniture, and really visualize what it would be like if the home were theirs, and more likely to become emotionally attached to the property, and to give you the phone call you’ve been waiting for.